From Skepticism to a Revolution in Crochet.

Who we are…

Welcome to SugarBush Bikinis', where exquisite handmade crocheted bikinis come to life in Palm Beach, Florida.

Founded by Chenelle Marie and Mother, Penny Mary, our brand is inspired by the Protea, South Africa’s national flower, affectionately known as the “Sugarbush”.

This name embodies our passion for the beauty of nature and craftsmanship.

The Journey

The journey began when Chenelle’s Poppa gave her a ride to  accompany her Nana, a dedicated knitter for the homeless, to restock yarn at ‘Sparkles’ in Bitou, Plettenberg Bay…

Made in the picturesque Plettenberg Bay, Western Cape of South Africa.

Where a serendipitous meeting with Lana, a talented crochet artist, sparked the creation of our unique collection.

SugarBush Bikinis' logo is a heartfelt creation by founder Chenelle Marie, who hand-painted a protea using her grandmother’s acrylic paints. The design of the protea was chosen with certainty, but the brand's name remained a mystery for three weeks!! After a Google search for “different names for protea,” they discovered that the protea’s nickname is “sugarbush,” and that’s when everything clicked. The hand-painted artwork was then digitized and featured across the brand’s collection—printed on shirts, embroidered on hats, and even engraved on a small metal charm sewn into the crochet detail on the back of the bikini bottoms. This thoughtful combination of artistry and heritage truly embodies the spirit of Sugarbush Bikinis.

How It All Began

It all started with a simple connection.

When I met Lana, I discovered not just a person, but an incredibly talented crochet artist. Together, we combined art, vision, creativity, research, and purpose to reimagine what handmade swimwear could be.

Together, we set out to elevate crochet, transforming it into luxury bikinis made with premium materials, impeccable fit, and a soul that exudes tradition and innovation.

From an Idea to a Vision

We saw crochet not as a limitation, but as an opportunity to refine and elevate it into something extraordinary. Together, we reshaped designs, experimented with new techniques, and pushed ourselves to create pieces that blended tradition with sophistication.

Every step was a lesson, each adjustment, each discovery brought us closer to redefining handmade swimwear. It was more than design; it was a shared passion, a partnership, and a purpose.

From the moment we met, a journey began, one that continues to transform crochet into luxury bikinis that celebrate elegance, innovation, and meaning.

The Beginning of a Dream

That’s how our vision for crochet was born:

Handmade pieces that sculpt and flatter the body, created to last, with a purpose that goes beyond aesthetics, to transform lives through art.

Sugarbush is not just about bikinis.

It’s about breaking stereotypes, honoring tradition, and creating a future where luxury and purpose walk hand in hand.

Today we now have employees located in the USA, UK and South Africa working in harmony to get our products to market for you.

At SugarBush Bikinis’, we take pride in using only the finest materials to create our crochet bikinis. Thats why we’ve partnered with Spain’s leading yarn company, renowned for its exceptional quality and innovative fibers.

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