The Story of the Protea (Sugarbushes)


The protea is more than a flower. It’s a symbol of beauty, resilience, and transformation, values that inspire every SugarBush Bikini.

About the Protea

The protea is South Africa’s national flower, known for its exotic beauty and strength to bloom even in harsh conditions.

Fun Fact:

Some proteas take up to 8 years to bloom, producing a single, resilient flower rich in nectar – earning it the nickname “Sugar Bush.”

What It Means for SugarBush

Just like the protea, SugarBush Bikinis embodies the spirit of blooming in your own time, embracing your unique beauty, and standing out with confidence.

At SugarBush, we believe:


  • In strength and authenticity in every piece.


  • In beauty that blooms from the unexpected.


  • In savoring the sweetness of life while staying connected to nature.
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Image credits:

weflores.com / flordacidade.com / southafrica-usa.net